How to Improve the Conversion Rate In Your PPC Campaign
>> Saturday, November 19, 2011
We all know that the main idea of a pay-per-click (PPC) campaign is to produce revenue. This means that it is not enough to simply put an ad on a page and hope people will click it. There are several things that can be done to increase the conversion rate in PPC campaigns.
Increase the traffic flow
It is a well known fact that you cannot sell something, if you have no customers. The first step to improving your conversion rate is to increase your flow of traffic. Although there are differing opinions about what actually draws traffic, most experts agree that good solid content always works. It may not work as quickly as some other methods have in the past, but it consistently works.
Make sure traffic is targeted
One mistake people make is that they assume a lot of traffic always means a lot of conversions. The flaw in this logic arises when visitors to your site arrive there by simply wandering aimlessly until they land on a website. They may have absolutely no interest in the topic of your site. Still, they may look around the site for a few minutes before deciding to move on to something different. There is very little chance that this type of visitor will ever become a conversion in your campaign. Instead, make sure that the traffic is targeted to the topic of your page. If visitors are already interested in your topic before they arrive on your page, there is a much greater chance that they will click the links to create more conversions.
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Increase the traffic flow
It is a well known fact that you cannot sell something, if you have no customers. The first step to improving your conversion rate is to increase your flow of traffic. Although there are differing opinions about what actually draws traffic, most experts agree that good solid content always works. It may not work as quickly as some other methods have in the past, but it consistently works.
Make sure traffic is targeted
One mistake people make is that they assume a lot of traffic always means a lot of conversions. The flaw in this logic arises when visitors to your site arrive there by simply wandering aimlessly until they land on a website. They may have absolutely no interest in the topic of your site. Still, they may look around the site for a few minutes before deciding to move on to something different. There is very little chance that this type of visitor will ever become a conversion in your campaign. Instead, make sure that the traffic is targeted to the topic of your page. If visitors are already interested in your topic before they arrive on your page, there is a much greater chance that they will click the links to create more conversions.
