Black Friday Only Opens the Opportunity Doors for Retail Shops
>> Thursday, December 1, 2011
Although highly anticipated Black Friday is already a few days old, this is just the beginning of a massive income season for most retail stores. Black Friday marks the first day of shopping for the festive season and honestly, I feel that it is only the start of really good things for retail stores over the next month or so.
This in turn has an excellent effect on a lot of websites, and website owners need to have methods in place in order to be able to sustain the amount of traffic they’re likely to receive on the day. I have seen the traffic of a client of mine almost double since the start of November, and I think it’s going to fly after Black Friday. Retail stores should be seeing amazing increases in traffic, but there is some stuff that they need to focus on daily to get the most out of the holiday season.
Check what’s trending and get the most out of it
Something you need to do going into the holiday season is check what’s hot on the market right now. See what kinds of things are selling fast at other places and make sure you have enough stock to last you up until Christmas day. This will give you the edge over the competition when they run out of the product. If your company is based online then it’s time to start checking social networks to see what people are talking about, then optimize your site with relevant call to actions to get people to go to the appropriate pages on your site.
Keep track of your analytics more than ever
If your company has a website and Google Analytics installed then it’s time to check which product is bringing in the most money or what cheaper products are selling the fastest. Once you’ve determined your product priorities, give them prominence in your store and on your site. Like I said before, stay ahead of the competition and keep your stock high.
Hold competitions
If you discover certain products that are very popular, why not hold a competition where customers stand the chance to win them? Make a hamper with lots of popular items and let people enter the competition by doing something cool online or in the shop. Have a Wii competition where the winner could actually win the Wii. Stuff like this will draw interest to the shop and the brand as a whole. People will start talking about your competition which will make more people come visit your store. My suggestion is to run the competition up until just before Christmas so that people who don’t win anything can still buy the product if they want it.
The Christmas season is only starting now and it’s going to get even crazier once more and more people take leave and hit the shops. I am looking forward to seeing my clients’ sites soar after the Black Friday take off.
Darren Vrede is an experienced online content writer who enjoys writing about various topics such as professional Personal Injury Lawyers/Attorneys who can help you and how Pennsylvania Accident Injury Lawyers will support you in your time of need.
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