Latest Trend: Pinterest Now Third in the Social Media Race
>> Tuesday, May 8, 2012
Pinterest is now in the social media spotlight. While its use is still not as prevalent as the two social giants, Twitter and Facebook, it is rapidly skyrocketing into third place and may soon come to be the tool of choice to connect brands and customers online.
With now more than 3 million visitors each month, Pinterest is a valuable marketing tool, not to be ignored by businesses. Whether you seek to build their brands online or want to find another way to gather valuable information about your customers and their likes, Pinterest can do it. And it can work for any type of business, even those you wouldn’t necessarily think. For example, if you sell container tracking, create bulletin boards about freight system tracking.
Pinterest is especially popular with women, who are most often the target market because of the likelihood that they do the majority of purchasing for their family.
Be Human
Use Pinterest to share your humanness. Let them know there are people behind the brand, not just a marketing and selling machine. Use social media to connect with your customers and competitors on a personal level.
Pinterest really shines in its ability to be real and personal and to invite your followers to reveal their own personalities and preferences in return. Create boards that are fun and interesting and reveal a different side to your business than can’t be seen through traditional marketing.
Pay Attention
Pinterest makes it very easy to gather information about users’ interests. Millions of people use Pinterest to organize and share items and places they find interesting. This makes Pinterest an accurate and free source of demographic research.
Pay attention to pinners that show an interest in you. Take a look at what other things they are interested in and which other brands they like. Social and, especially, online behavior can be very revealing about what makes people tick and what piques their curiosity. Often users forget they are being watched and forget to be guarded in what they allow about themselves to be shown to others.
High-Quality Photos
Images and videos are at the foundation of the Pinterest experience.
Three tips regarding photos:
Do something fun and interesting that will grab your visitor’s attention. You'll have to get especially creative if your business is one on freight system tracking. Try pinning themes and sharing interesting products or humorous photos. Vary the pinning styles, and you’ll create a memorable experience that will keep visitors checking back frequently and sharing whatever you’re pinning with others. That will not only generate interest, but also spread your brand influence.
You don’t want to be left behind as the leaders in the business market embrace the latest trend in marketing. While Pinterest is relatively new, it is fast becoming the latest greatest social media tool and those who use it to their advantage will stand out to potential customers.
Now that you’re well-versed Pinterest and how to use it to your benefit, whether you sell container tracking software or pet accessories, you’d probably like to learn more Twitter. Guest post written by Shane.
With now more than 3 million visitors each month, Pinterest is a valuable marketing tool, not to be ignored by businesses. Whether you seek to build their brands online or want to find another way to gather valuable information about your customers and their likes, Pinterest can do it. And it can work for any type of business, even those you wouldn’t necessarily think. For example, if you sell container tracking, create bulletin boards about freight system tracking.
Pinterest is especially popular with women, who are most often the target market because of the likelihood that they do the majority of purchasing for their family.
Be Human
Use Pinterest to share your humanness. Let them know there are people behind the brand, not just a marketing and selling machine. Use social media to connect with your customers and competitors on a personal level.
Pinterest really shines in its ability to be real and personal and to invite your followers to reveal their own personalities and preferences in return. Create boards that are fun and interesting and reveal a different side to your business than can’t be seen through traditional marketing.
Pay Attention
Pinterest makes it very easy to gather information about users’ interests. Millions of people use Pinterest to organize and share items and places they find interesting. This makes Pinterest an accurate and free source of demographic research.
Pay attention to pinners that show an interest in you. Take a look at what other things they are interested in and which other brands they like. Social and, especially, online behavior can be very revealing about what makes people tick and what piques their curiosity. Often users forget they are being watched and forget to be guarded in what they allow about themselves to be shown to others.
High-Quality Photos
Images and videos are at the foundation of the Pinterest experience.
Three tips regarding photos:
- Make sure you use high-quality photos. Pictures are more important to Pinterest than plain text.
- Watch out for sites that use Adobe Flash. Photos from those sites cannot be pinned.
- Tag your photos properly. Good tags are crucial for proper Pinterest indexing.
Do something fun and interesting that will grab your visitor’s attention. You'll have to get especially creative if your business is one on freight system tracking. Try pinning themes and sharing interesting products or humorous photos. Vary the pinning styles, and you’ll create a memorable experience that will keep visitors checking back frequently and sharing whatever you’re pinning with others. That will not only generate interest, but also spread your brand influence.
You don’t want to be left behind as the leaders in the business market embrace the latest trend in marketing. While Pinterest is relatively new, it is fast becoming the latest greatest social media tool and those who use it to their advantage will stand out to potential customers.
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